AIM Services That Provide Valuable Insights
Analytics & Testing
Web analytics is how AIM study the behavior of your website visitors. Basically we use data collected from your web site to determine which aspects of the website work towards the business objectives; for example, which landing pages encourage visitors to buy a product. In addition to web traffic reports we may include e-mail response rates, direct mail campaign data, sales and lead generation information as appropriate.
Internet Marketing Strategy Reports
This is a high level review of your position in the market place, which usually includes an analysis of your main competitors and the production of benchmarking data. Concluding with a review of your strategic options and a recommended course of action.
Site Reviews From A User And SEO Perspective
AIM provides an independent assessment of your customer’s web experience. Reviews are based on our extensive experience of conducting web presence reviews and keeping abreast of the very latest in usability best practice. This is an essential process for any web site that has ambitions outside of the United States where subtle cultural differences can have a dramatic affect on success.
Client Relationship Management
We all appreciate the value of good relationships. However, once we have hundreds or even thousands of customers and prospective customers to manage then we need to adopt a software-based approach to handling customer relationships. At AIM we can help you gather, maintain and use the most relevant client information from your web marketing activities. Client Relationship Management is much more than just software and at AIM we understand the need for your business to take full advantage of the information available.
Services: Improving Performance : Building Effectiveness : Winning Campaigns : Creating Insights : Strategic Marketing