AIM Services That Improve Website Performance And Effectiveness

Information Architecture

Through best practice and testing AIM determines how web pages are organized on your site in order to create the most useful and logical presentation of information to the site visitor and reduces as much as possible the distractions and friction that would prevent a visitor from successfully converting.

Content Management Including Articles and Blogs

This includes the research, writing and formatting of engaging and interesting content copy that is both relevant and useful for your customers. Copy written this way is also well received and ranked by the search engines.

Keyword Research

Research and identification of the most effective prime keywords and long-tail keywords that are appropriate for your target customers. For most clients we will go on to manage the integration of these keywords into your web content.

Services: Improving Performance : Building Effectiveness : Winning Campaigns : Creating Insights : Strategic Marketing